Behind The Feud: Joan Rivers vs. Miss Piggy
In March 2014, QVC created a movie promotional partnership with The Muppets like no other.
We started a feud between Miss Piggy and Joan Rivers.
Key pieces of content drove the storyline in pop culture media over a two week period, including this mockumentary short released exclusively on E! News.

Moi by Miss Piggy / QVC
The final piece of content from the Miss Piggy / Joan Rivers feud storyline. This commercial for Miss Piggy's "new" lifestyle brand premiered on Good Morning America in the lead up to Miss Piggy and the Muppets appearing on QVC, setting up a final showdown between Piggy and Joan.

Ads